About Us

Boutique 2e Look is a fashion boutique located in the heart of Moncton’s growing urban centre, serving their loyal customers since 2008 with a wide selection of many of the top brands for women and men.  Best known for its selection of new and like-new high-end brand names such as Gucci, Chanel, Louis-Vuitton, Michael Kors, Valentino and Burberry to name few. B2L is most appreciated for their friendly service and helpful advice.


For close to 20 years Ginette worked as a receptionist in a local dental clinic. During those years she realized that her calling was to serve others in her community, making them feel at home, listening to their concerns and helping them find solutions.  Her friendly smile and kind approach were the secret to her success in customer service.  But it was her passion for fashion that guided her towards her next career move.

The idea of Boutique 2e Look was born of Ginette’s proven ability to serve others, her appreciation for fine clothing and accessories and her flair for the unusual and unique.  With these skills and a vision, on June 20, 2008 she launched her fashion project in a cozy little boutique in Moncton’s growing urban centre.

Over the past 10 years, Boutique 2e Look has become the “go-to” boutique for the fashion conscious with an eye for value.  Loyal customers have come to depend on Ginette and her team of fashion advisors to find a distinctive look for that special occasion, discover solutions to their fashion challenges, or to help them look great on their own terms.

You may find it hard to believe that such a shopping oasis still exists in this fast paced world of mega stores and on-line purchasing. Well drop by and see for yourself. The B2L team is looking forward to serving you.